Brand Statemet
Japan holds many resources in astounding abundance.
The dreams and ideas of Japan are the inexhaustible resource,
but most of it still lies dormant.
Let’s deliver unseen innovation by realizing
these dreams and ideas one after another.
We will support monozukuri that is Made in Japan
by creating even more exquisite molds and parts.
NS TOOL continues to take on new challenges
to innovate cemented carbide small-diameter end mills.
In 2016, NS TOOL Co., Ltd. established the brand statement “For Crafting Tomorrow” marking a new step forward. This short phrase expresses our pride in supporting Japan’s monozukuri since our founding in 1954, as well as our unshakeable determination to innovate cemented carbide small-diameter end mills and to open up a future of Made in Japan together with our customers.
NS TOOL’s customers are involved with the development and manufacture of various products and parts day and night at the cutting-edge of micro/precision machining. Even the slightest measurement error is impermissible in this field. Moreover, with the micro-miniaturization, high-level integration and thinning of electronic components and devices, technological requirements in the manufacturing industry are greater than ever before.
As a company specializing in cemented carbide small-diameter end mills, NS TOOL works for further improvement of the precision and durability by responding to the needs and expectations of customers, by constantly enhancing its own technological standards, and by creating cutting-edge technologies and products.
We will continue to open up the infinitely expanding dreams and possibilities of monozukuri “For Crafting Tomorrow”.
Corporate Symbol
Our corporate symbol was established in the 2016 branding project.
The symbol uses a simple, refined typeface to convey an image of technological strength and reliability.
The orange corporate color of NS TOOL expresses our pride and passion in supporting monozukuri,
a tradition we have prized since our founding.
Linkage Line
The linkage line realizes better joint creative relationships with customers by unifying our thinking.
Step by step, it expresses the enthusiasm and thoughts of the pioneers of the Made in Japan tradition.
It conveys the inherited traditions and spirit of monozukuri to the next generation.
We want to be the linkage line connecting people, hearts, and the present and future.
The linkage line incorporates the hopes of NS TOOL.
Concept Movie For Crafting Tomorrow
